Today I’m going to take a minute and give a shout out to a company I use regularly at BlackStone Studio and always recommend to my clients.
As a small business owner, I know how important it is to find affordable ways of growing your business. One key aspect of growth is learning how to maintain an ongoing relationship with your customers. An excellent way to do this, is by keeping your clients informed about your company, showing them your latest work , letting them know about your newest products, special offers and promotions. A great, easy and affordable way to communicate with your customers is by using email marketing, which I like to call eblasts.
There are a few companies out there that offer email marketing services, and believe me, I’ve tested out most of them! The one company that has kept me completely happy, not only with their great customer service, but also with their cost is Vertical Response.
Why I Use Vertical Response:
Vertical Response is easy to use, affordable and has features that are extremely helpful to a business. One of the most important features is that they give you reports on each email you sent out. You get information on the number of emails that were opened, links that were clicked on and it even lets you compare the response between different emails that were sent out.
The other feature that makes Vertical Response great, is that it allows you to fully customize the email design! That’s were BlackStone Studio comes in to help you out. Vertical Response has many template options and great tools to help you personalize each email, but it also has an option or developers, so we can help you design an email that’s cohesive and has a consistent look to your existing branding.
Vertical Response has several other services, like postcards and surveys, but the email marketing solution is by far the best product. Try it out for yourself!
Once you see what a great tool it is, call or email me to help you design of your next eblast!