5 Things That Will Delay Your Website Launch

If you’re a BlackStone Studio client, and you’ve just finished reading this post’s title, then you’re probably thinking this article is inspired by your web project. And, in a way it is, but you are not alone. Almost 85% of my web clients go through some, or all, of the hurdles listed below. Okay, I totally just made up that statistic, but I feel like it is more or less accurate. I too am guilty of deterring my own website work schedule due to some of these roadblocks. Whether you are working on a brand new website for your business or revamping your current website, we all tend to fall victim to similar obstacles that keep pushing the launch date further and further away.

Below are the top 5 things that we (in my experience) tend to battle when preparing to launch our new website and my suggestions on how to overcome them.

1. Lack of Content

Creating the content for a site is probably the most arduous task many people face. Deciding what you want to say, how you want to say it, and writing (or typing) it all down is a challenge for a lot of us. Myself included. But yet, the content is vital for a successful site.

My Advice

Start. Really, just start. Sometimes the hardest part is just to begin. Make notes, outlines, drafts or whatever writing process helps you start putting words on paper (or screen). Once you get started, it will be easier to go back and revise, clean up and finalize the text.

However, there is no shame in admitting that you may not have the ability to write your content. In that case, hire a professional copywriter to help.

Deciding what you want to say, how you want to say it, and writing (or typing) it all down is a challenge for a lot of us.

2. Time Investment

Let’s face it, most of us are extremely busy. Making time to gather content is hard enough, now we have to review the design, make decisions on layout, fine-tune the text, test functionality and approve the work. But, yet it’s important to remember this time is an investment in your business.
My Advice

Coordinate and communicate with your web designer. Come up with a tentative schedule so you know when to expect updates and make a commitment to provide feedback on time.

3. Aiming for Perfection

Hello, my name is Barbara, and I’m a perfectionist. Okay, so it’s not an addiction, but trying to achieve perfection comes close to it. Refining and improving your website is one thing. However, continuously trying to perfect it will lead you to obsess over every detail and cause you to doubt every decision. The unending path to perfection tends to delay the website launch the most.

My Advice
Let it go! Accept that fact that you will always have to update and revise content. It will never be perfect. As you grow your business, you will learn what works and what doesn’t. You will continue to make changes to it consistently. There is no such thing as perfect.

The unending path to perfection tends to delay the website launch the most.

4. Too Many Cooks in the Kitchen

Having too many people involved refers mostly to committees, but it can also be the case when owners include too many people in the decision process. Everyone will have an opinion, and while many of them may be valid, you can’t afford to consider every single one.

My Advice
Hear out everyone’s thoughts and ideas, give them an opportunity to provide feedback, but have only one decision-maker. If that’s you, then choose only one person to help you make the final call.

5. Fear of Success

Most people are afraid of failure, but I find that some are also afraid of success. Attracting and engaging with potential customers should be thrilling, but sometimes it’s also scary. The demands, the expectation and the added responsibility that come with success can paralyze you. Self-doubt and anxiety creep in, and the launch date gets pushed back.

My Advice

Prepare. Prepare. Prepare. Isolate the source of your stress and plan for possible scenarios that might set it off. Having a plan in place to solve potential stressful outcomes will help your fear to subside. Get in a positive mindset, because let’s be real — when is was having too much business an actual problem? You can do this!

The demands, the expectation and the added responsibility that come with success can paralyze you.

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