The Do’s and Don’ts of Domains

An essential step for starting a new website is choosing the right domain. Here are a few do’s and don’ts to help you select and secure yours!

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Do register the domain yourself.

Registering a domain is simple and affordable. It is an important element of your website that you should always have full control over. If you allow someone else to register it for you, you risk them not renewing it, or worst, holding it ransom.
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Don’t forget where it’s registered.

The convenience of auto-renew payments and 5+ year registration bundle pricing make it easy for people not to have to think about their domain for a very long time. So when there is a need to update payment information or make changes to their settings, they struggle with figuring out how to get access to their domain again.
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Do include a location or keyword.

If your business is based in one geographical area, or if you offer a niche service, adding a location or a service related keyword to your domain will most likely help with ranking in online searches. Of course, depending on your business, that isn’t always possible, but if you can, do!
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Don’t use dashes, abbreviations or long words.

You want your domain name to be memorable, easy to pronounce and hard to misspell. Symbols, numbers, and abbreviations can make names more difficult to remember. Long domains usually cause misspellings. Try to keep it relevant, simple, and short!
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Do use .com extension.

No matter how many options are available today, .com is still the most popular and frequently used extension. It may be smart to buy your domain name in other extensions to protect your brand. However, your website should always be under the .com domain, and any other extensions you’ve registered can forward to that one.

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