3 Image File Formats

May 17, 2019 | Tips

3 Image File Formats

It’s no secret that there are different types of image file formats, but do you know the difference between the three most popular ones? I’m frequently asked by clients what each format is for. So today’s tip is about breaking down the basics on the JPG, GIF, and PNG image file formats:


Ideal for most images, especially photographs. They are lossy – which means they do not retain all the image data. Data deemed unnecessary on the picture gets deleted to compress the file.


They are usually simpler graphics and are ideal for animations. They retain all data, but they can only support up to 256 colors which is why you can sometimes see gradations between colors, also known as banding.


Are ideal for images that require transparency—no white background! They also retain all data and can support thousands of colors, but they tend to be much larger files.

There you have it! Let me know if you still have questions on this and I’ll do my best to answer them for you.

Nothing on this blog should be taken to constitute professional advice or a formal recommendation. Please read the full disclaimer.


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