Three seconds sounds generous, honestly. That’s the number that gets thrown around, but research suggests people start forming an impression of your business in as little as 50 milliseconds. That’s faster than a blink!
In that split second, they’re asking themselves three things: Is this for me? Do they have what I need? Can I trust them?
Good graphic design helps answer those questions by making your message clear and your business credible, so those first few seconds count.