UIW School of Physical Therapy Brochure

Check out these new brochures designed and printed by BlackStone Studio for the UIW School of Physical Therapy. This year, we completely revamped the look of these promotional pieces with a more visual design centered around all new photography. I really enjoy working with the UIW schools creating a variety of marketing materials. However, these types of brochures, which they use as recruitment tools for prospective students, are my favorite kind of project with them!

JDEL Construction Logo Design

Take a look at this fresh new logo that BlackStone Studio designed for JDEL Construction, a home builder from Eagle Pass, Texas. This is my second project with the owner, Pepe de Luna, who also hired me earlier this year to redesign the website for Main Realty, his real estate company. The logo’s name is made up of Pepe’s own initials, and he wanted to showcase them in a strong and prominent way. He also wanted a simple, clean and bold icon representing the residential construction aspect of his business.  Check out the final result above!

I’m an imposter!

I confess, most of my professional career I’ve felt like a fraud. I get uncomfortable when someone calls me an expert. Anxiety engulfs me whenever I’ve had to prove my professional skills or knowledge to someone because I don’t think I’m good enough — ever. Then a few years ago, while talking to my brother about everyday life and work, he confessed he felt the same way. Talking about it made us realize how silly we both sounded, so we went online to do research and quickly discovered that most people share these feelings about themselves too. It even has a name, the Imposter Syndrome.

It's almost like the better I do, the more my feeling of inadequacy actually increases, because I'm just going, 'Any moment, someone's going to find out I'm a total fraud, and that I don't deserve any of what I've achieved. I can't possibly live up to what everyone thinks I am and what everyone's expectations of me are.'

-Emma Watson

According to Steve Errey (The Muse), the Imposter Syndrome is “that stomach-plunging fear that you’ll be revealed as a fraud who has no idea what they’re doing.” That could not ring any truer for me! I’ve always felt like I’m not as skilled as people think I am. Compliments make me uncomfortable because most times, I don’t feel deserving of them. I am acutely aware that I suffer from imposter syndrome, and I recognize behaviors in myself that are related to it. For example, I tend to over-prepare for meetings, I micromanage projects, and I’m a perfectionist in my design work.

What makes matters worse, we live in a world where technology changes in an instant, so it’s hard to feel that you are an “expert” in anything. Plus, we are all connected through social networks where everyone’s picture perfect profile makes them seem like they’ve got everything figured out, which in turn makes it very easy for us to compare ourselves to anyone we think is more talented or accomplished.

So how do we overcome it? To be honest, I’m still battling with it every day. And although it can be debilitating to live with, it has made me a better designer. I push myself harder, and I constantly try to improve my skills.

For those who suffer from Imposter Syndrome too, I’ve put together a short list of ways that may help you conquer it:


Realize that you are not alone.

According to John Gravois (The Chronicle of Higher Education), it is estimated “that about 70 percent of people from all walks of life — men and women — have felt like impostors for at least some part of their careers”.


Try not to focus on your shortcomings or failures.

When you fail, you learn and get better. Instead, focus on your achievements and the value you provide.


Try not to compare yourself with others.

Everyone has their strengths and abilities. Compete with yourself only!


Talk about it.

Discussing it with my brother made us both feel better about ourselves. Writing this article has also been cathartic. I feel like I own up to it now, so while I still don’t consider myself an expert in my field, I don’t feel like I’m hiding it anymore.

SANdBox Logo Design

I’m happy to share this new logo that BlackStone Studio designed for SANdBox, a dynamic team of personal trainers offering Camp Gladiator adult boot camps throughout San Antonio and New Braunfels. This group of tightly knit trainers wholeheartedly believe in their mission to change the culture of fitness in their community. The goal of this project was to create a bright and colorful piece that included elements representing Texas. Their team name, SANdBox, was created using the initials of the two largest cities the trainer’s impact, San Antonio and New Braunfels. Check it out above!

Making A Difference Logo Design

I’m pleased to share this new logo that BlackStone Studio designed for MAD — Making A Difference. Since Texas State Financial & Health joined with their new industry partner, PHP Agency Inc., they quickly realized that some of the top organizations had their own identities. Inspired by the other groups, they decided to create their own identity as well, and I was thrilled to take part in the artwork design! The meaning of MAD symbolizes what Texas State Financial & Health strives for with their clients and their agents. Making a difference in the lives of their valued clients who need the best insurance and financial products, and making a difference in the lives of their agents who have decided to join the industry to create a solid financial future for their families. Check out their new logo above!

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