Some clients come to the table knowing exactly what they want, and Tye Burch was one of them. He reached out with a clear vision for Bobcat Outfitters, an apparel brand rooted in the Texas Hill Country with plans to eventually grow into outdoor gear and hunting accessories. He knew the visuals he wanted for his logo and the personality the brand needed to have. My job was to take that vision and bring it to life.
That’s one of my favorite parts of logo design: taking an idea someone has carried around for a while and turning it into something they can finally see, use, and build on.