3 Image File Formats

3 Image File Formats

It’s no secret that there are different types of image file formats, but do you know the difference between the three most popular ones? I’m frequently asked by clients what each format is for. So today’s tip is about breaking down the basics on the JPG, GIF, and PNG image file formats:


JPG

Ideal for most images, especially photographs. They are lossy – which means they do not retain all the image data. Data deemed unnecessary on the picture gets deleted to compress the file.

GIF

They are usually simpler graphics and are ideal for animations. They retain all data, but they can only support up to 256 colors which is why you can sometimes see gradations between colors, also known as banding.

PNG

Are ideal for images that require transparency—no white background! They also retain all data and can support thousands of colors, but they tend to be much larger files.


There you have it! Let me know if you still have questions on this and I’ll do my best to answer them for you.

Video Conferencing

I love technology! Video conferencing is not new by any means, but I’ve never used it this much before. I’m really enjoying how easy, practical and convenient it is. In the past four months, I’ve held one-on-one tutorials, colleague conferences, and client meetings—sometimes all three in the same day—from the comfort of my home office. And while I like getting together with clients in real life, sometimes due to the geographical location that isn’t possible. My current go-to video conference software is Zoom. What tech software or gadget is your favorite lately?

Are you considering hiring me?

Considering Hiring Me

If you’ve considered using me as your graphic designer but found yourself wondering if we’d be a good fit. Then, I invite you to browse my website and see some of my previous work. I have an extensive portfolio, transparent pricing and straightforward descriptions of both my design process and my work style. I strive to bring my client’s vision to life with every project. Sound tempting? Learn more about me and how I work!

Getting Reviews

Getting Reviews

One of the most powerful tools for convincing potential clients to work with us are reviews. Think about it—how many times have you searched for reviews on a company before calling them? What impact did they have on your decision to hire them?

Today’s tip is about encouraging your clients to leave reviews. Most people won’t even think to leave one unless they had a bad experience. So, here are three things you can do to get more happy customers raving about your services:

1 Remind them!

People often need a prompt. At the end of the project, kindly ask them if they would consider leaving a review about their experience. Don’t forget to send them a follow-up email about it too.

2 Give them options!

Always provide several platforms they can use, such as Google, Facebook, Yelp or even a form on your own site.

3 Make it easy!

Send them links directly to the places where they can leave the reviews. Have the links handy on your website or even on your email signature too.

Google Your Business

We all “google” services, products and companies we are interested in. It’s safe to say that everyone uses Google daily to look up something. So, with that in mind, today’s tip is as simple and straightforward as it can get: Google your business!

Use a different browser or just open an incognito window to make sure you see what your potential clients are seeing. Check that you have a Google business listing set up and that all the contact information on it is correct. Add recent photos and look over your reviews—remember to respond to any negative ones because it shows accountability and that you care about your clients’ experience.

Everyone who learns about your company, whether from an online source or a simple referral, will end up googling you. Make sure your business makes the best impression! 

Facebook Debugger

Have you ever shared a link on Facebook and battled with it displaying the right image? Sometimes, you don’t get a thumbnail at all… frustrating, right? That’s when the Facebook Debugger can save the day. This tool lets you preview how the link will look when shared, detect if there are any issues, and force it to scrape the latest data from the site. It’s a very handy and FREE tool! 

To try it, visit: https://developers.facebook.com/tools/debug/

Enter the link you want to test into the field and click DEBUG. After that, I usually like to click on “Scrape Again” which forces it to pull the latest data instead of any cached images. 

The preview lets you see if there any things you need to fix. Run a test after making changes to make sure it updates the data again. Once you are happy with how it looks, you can share it on Facebook!

Pin It on Pinterest