Sometimes “done” really is better than “perfect”, but not when that means quality falls through the cracks.
I’m just not a fan
I’m just not a fan… of raster effects in logo design
Fancy raster effects on logos might look cool on screen, but they’re not always practical.
I’m just not a fan… of the pressure to show up online
There’s a lot of pressure to be visible online, to post regularly, jump on trends, and always be “on.”
I’m just not a fan… of AI copy that sounds like AI
Think of AI as a co-editor, not a ghostwriter. Give it direction and shape the output into something you’d actually say.
I’m just not a fan… of logos that only look good online
A thoughtful logo design gives you a flexible visual identity that looks strong wherever your brand shows up.
I’m just not a fan… of long, wordy newsletters
We all get a ridiculous amount of emails as it is. So, why not make yours a resource instead of a nuisance?
I’m just not a fan… of the Pantone Color of the Year
Not just this year—every year. Maybe it’s a trend prediction, or maybe it’s just a gimmick. Either way, I’m just not a fan.
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