I have a confession… when a client I loved working with reaches back to me with a new project, I do a happy dance! Jenny Walker is the owner of Uncommon Covers, a business that creates unique handcrafted drinkwear. I had the opportunity to work with her over a year ago on a new logo design, and I instantly became a fan of her products! Last month, Jenny contacted me again about redesigning a personal monogram of her and her husband’s initials. They like artwork with contemporary, clean lines and something that can easily translate to different colors. I’m so pleased with the end result, but most importantly, they were happy with it too! Do you want a personal monogram logo created? If so, drop me a line!
My to-do list is looong this week… but the first item to check off on this busy Monday is to share with you one of my latest logos designs! Rhapsody Counseling & Wellness Center is a new local business that will provide counseling services for families, couples and individuals. It’s owned and operated by the lovely Jirzia Blackman—one of my newest clients! I really enjoyed working with Jirzia on this project. She and I were a great fit! We worked smoothly throughout the entire design process, bouncing ideas back and forth, and bringing her vision to life. I’m delighted with how this logo turned out! What do you have on your to-do list today?
I love helping small business owners with their branding! Creating a logo is a fun and creative process that combines the client’s vision with the designer’s craft… and today I have a brand new logo to share with you! I completed this project for Elite Roofing Services, a local roofing company owned by Ricardo Arredondo. I really enjoyed working with Ricardo on the artwork and incorporating elements into it that have strong and meaningful significance to him. Are you looking to create a new logo for your business? If so, let’s talk!
Before I start a new logo for a client, I ask them to send me examples of logos they like. They don’t have to be from the same industry or even related to their business in any way. I do this to try to get visual insight for what style, colors or characteristics they’re drawn to. This helps me tap into their vision and get more clear direction than I would from verbal information. However, once in a while, I’ll receive the Apple logo as part of the samples. Don’t get me wrong, that logo is beautiful, but more often than not, clients are actually responding to the brand, more than the logo itself. So today’s tip is on the distinction between a brand and a logo.
A brand comes down to experience. It’s how people feel about a business. It englobes all their interactions with a company, whether that’s through product use, marketing efforts, customer service, what they’ve heard others say—anything and all that has impacted how they think about a business.
A logo is an actual graphic that identifies a business. It’s a visual and memorable element that helps people recognize a company. The logo is a part of the brand.
So while we sometimes tend to interchange the word “brand” and “logo,” they are definitely not the same thing. Yet, both are equally important to any company.
It says right there on the home page that I am a graphic designer, but have you ever wondered what it would be like to hire me to design your logo? I’d love to give you a little insight with the following 4 steps that some up my work process in the simplest way:
1 We meet
Whether it’s over coffee, through a virtual conference or with just a phone call, we get to know each other a bit. I learn about your business, your vision, and your ideas.
2 We make it official
I send you a proposal, and if you approve, then I email you the invoice and agreement to start the work.
3 I start the design
You are very much involved in the process. From your initial concepts and inspiration samples to your feedback on every proof I send to you to review.
4 We wrap it up
Once your logo design is completed and approved, I create all the files you’ll need to use your logo in all your print and online branding!
How’s that? Does it bring up any additional questions? Send them my way! I’d love to chat!
It’s officially April, and Spring has sprung! New logos are blooming all this month, and that’s no joke! Today I’d like to share with you one I just completed for a brand new client! AA Builders Inc is a local residential and commercial building company owned and operated by Alex Rodriguez. I really enjoyed working with Alex, and I’m looking forward to helping him design a couple more projects soon!