Dr. Courtney Cantrell wanted more than a single logo. She was looking to create a full visual system that felt elevated, approachable, and consistent across her two locations. Every aspect was designed to reflect her personality and the experience she creates for her patients. The logo script was shaped by qualities from her own handwriting, and the fairy dust is a detail that holds special meaning for her. From there, I developed a comprehensive logo suite with multiple logo variations, established brand colors, and a cohesive style that carries through every marketing piece she puts out there. It’s been such a pleasure collaborating with her. I can’t wait to share more of the projects we’ve worked on together soon. Here’s a first look at her new visual identity.
P.S. Dr. Courtney hired photographer Amalie Orrange, who captured her personality beautifully. They’re the perfect complement to her new brand.