Not just this year—every year. Maybe it’s a trend prediction, or maybe it’s just a gimmick. Either way, I’m just not a fan.
But I am a fan of colors with intention. The right colors should enhance a message and support a brand—not just follow the crowd.
I’ve never been one to get excited about the Pantone Color of the Year. If it fits a project, I’ll use it—but I don’t go out of my way to incorporate it just because it’s trending. And if I’m honest, the past couple of years have been kind of uninspiring for me. At the end of the day, color should have a purpose—it should feel intentional and meaningful, not just a passing fad.