I enjoy watching others post and share reels, but feeling pressured to constantly create online content for work, I’m just not a fan.
But I am a fan of sharing when it feels right. I take breaks from social media, skip trends, and only post when I have something to say.
There’s a lot of pressure to be visible online, to post regularly, jump on trends, and always be “on.” But not everyone builds their business that way, and that’s okay. Taking occasional breaks from social media is part of my process. Sometimes life gets hard, sometimes I’m deep in client work, and sometimes… I just don’t feel like it. I’m fortunate that my business doesn’t rely on social media to thrive, but we live in a time when not having an online presence can make it feel like you don’t exist.
I think where and how often you show up online is also part of your brand personality, and some brands just aren’t that chatty… like mine, unless you meet me in person… then I totally am.