There is nothing like looking to the future and getting excited about projects that are in the works. My clients at VECCS are always planning ahead because they put together one of the largest international specialty meetings for veterinary emergency and critical care. We’ve already started designing next year’s prospectus book to promote IVECCS 2021, which will be held in Nashville. The design of this book was incredibly fun to work on! The cover concept was sparked by their marketing team’s creative ideas using letterpress graphics and old Ryman show posters as our source of inspiration for the overall look and feel. We continued the theme with small cohesive details within the inside pages. Designing and putting together program books or informational booklets is something I’ve really come to enjoy. So, if you are looking for someone to help you with a similar book project, reach out to me and let’s chat!