Allan Peters is a big name in the design world, but it wasn’t until I saw him speak at a virtual conference last year that I really became interested in his design process. I bought his book Logos That Last, and I have been soaking it all in. It’s filled with case studies, tips, and design strategies, and the more I dive into it, the more excited I am to incorporate parts of his process into mine.
I’ve always been committed to growing my knowledge and skills, and last year, I made a deliberate effort to actively seek out more learning opportunities—something I’m doubling down on this year. From conferences to books, I’m making it a priority to stay sharp and refine my process to better serve my clients. This book has been a huge source of motivation, and I can’t wait to put what I’ve learned into action!