When you hire someone to design your logo, it will likely fit into one of these common style categories. A good designer will create variations of your logo—sometimes using several of these styles for your brand. Let’s break down the most popular ones.
Wordmark
Focuses on the brand name using distinct typography with minimal or no additional graphics.
Lettermark (Monogram)
Uses initials to shorten brand names and transform them into a compact and more memorable form.
Icon or Symbol
Focuses on a standalone and often simple icon or symbol that represents the brand without text.
Combination Mark
Combines text and an icon into one visual identity, offering versatility and instant recognition.
Abstract
Features an abstract graphic that represents a brand in a distinctive way without being literal.
Emblem
Combines text and imagery within a shape that is often circular, shield-like, or reminiscent of a badge.
Mascot
Uses a character-based graphic, spokesperson, or cartoon figure to personify and represent the brand.
