Logo Designer San Antonio BlackStone Studio

Logo Design

Logo Design
& Deliverables

Comprehensive Package

$1,575

Creating a custom business logo is one of the first steps in developing your brand. An effective logo should be memorable and versatile, but most importantly, it should reflect your company’s personality and style.

Turnaround

I usually book projects 1-2 months in advance. Once we get started, however, the design process typically takes between 3-4 weeks. This depends on client response time and rounds of revisions.

Design

$

Discovery

You’ll receive a brief questionnaire to help me learn about your business and brand, after which we will set up a phone call, zoom chat, or meeting where we talk about your business, your vision for the logo and its usage, aesthetics and style preferences, and any initial ideas you might have.

 

$

3 Initial Concepts

$

Reasonable Rounds of Revisions*

$

Up To Three Main Layouts

  • Vertical
  • Horizontal
  • Standalone Icon/Mark, if applicable
$

One Optional Alternate Layout

An alternate layout can incorporate a tagline or short description into the main design, or the logo can be rearranged in a circular seal/stamp.

 

$

One Inverted Color Version

An inverted color version has one of the logo colors inverted to white so that it can placed over that same color background.

 

$

Three One-Color Versions

  • Black
  • White
  • Brand Color

Deliverables

$

Main & Alternate Logo Files:

  • Vector PDF (CMYK)
  • Vector EPS (CMYK)
  • High Res JPG (CMYK)
  • Web Res JPG (RGB)
  • High Res PNG (RGB)
  • Web Res PNG (RGB)
  • Square JPG (RGB) for Social Profiles
  • Small PNG (RGB) for Signatures
$

Inverted and One-Color Files:

  • Vector PDF (CMYK)
  • Vector EPS (CMYK)
  • High Res PNG (RGB)
  • Web Res PNG (RGB)
$

Style Guide PDF 

  • Logo layout samples
  • Brand color values
  • Background color combinations
  • Font names and links to purchase the font files used
  • Mockups of the logo on a few promotional items

*What do reasonable rounds of revisions mean?

I don’t limit the rounds of revisions because I feel that puts pressure on both of us. If we go over 3 rounds of revisions while doing minor tweaks to finalize the design, that’s reasonable. If, after 3-4 rounds of changes, we are not getting any closer to a final design. Or if you suddenly decide you want to start over or want something completely different. That would be regarded as unreasonable and out of the scope of the project.

Looking to start with a smaller logo design package?

Essentials Package

$975

Every business is different, so whether it is a matter of budget or simply not needing a large package with various layouts and color variations, this smaller essentials package might be a good fit for you!

Design

$

Discovery Session

You’ll receive a brief questionnaire to help me learn about your business and brand, after which we will set up a phone call, zoom chat, or meeting where we talk about your business, your vision for the logo and its usage, aesthetics and style preferences, and any initial ideas you might have.

 

$

2 Initial Concepts

$

Reasonable Rounds of Revisions*

$

Up To Three Main Layouts

  • Vertical
  • Horizontal
  • Standalone Icon/Mark, if applicable
$

Two One-Color Versions

  • Black
  • White 

Deliverables

$

Main Logo Files:

  • Vector PDF (CMYK)
  • Vector EPS (CMYK)
  • High Res JPG (CMYK)
  • Web Res JPG (RGB)
  • High Res PNG (RGB)
  • Web Res PNG (RGB)
  • Square JPG (RGB) for Social Profiles
$

One-Color Logo Files:

  • Vector PDF (CMYK)
  • Vector EPS (CMYK)
  • High Res PNG (RGB)
$

Basic Style Guide PDF

  • Brand color values
  • Font names and links to purchase the font files used

Looking for a more customized logo package?

If the two packages above don’t quite fit your needs, I can customize a branding package just for you, with design and deliverables tailored around your preferences. Reach out to me to let me know what you need!

Frequently Asked Questions

What can I expect?

I’ll send you a brief questionnaire in PDF format about your business and what you envision for your logo. This helps us kickstart the design process. After that, we’ll schedule a discovery session to discuss your answers and explore your ideas and style preferences in more detail.

I’ll also ask that you email me some logo samples you like. It doesn’t matter if they’re from your industry or not – it just helps me get a more visual understanding of what you’re looking for in terms of style.

Then, I’ll design 2-3 logo options with different icons, colors, or fonts. You can pick one you love right away, or we can tweak it a bit (or mix in ideas from all) until it’s just what you want.

Once the final logo is approved and the balance is paid, I prepare the final files and email them to you to keep.

How long does everything take?

The first proof takes me about 7-10 business days to create. After that, the following proofs will depend on how fast I get feedback from you, how many changes you request, and the complexity of those changes. Usually, new proofs take 1-3 days. On average, a logo design project is completed in about 3-4 weeks.

Do I only get one final logo?

Yes, while we create different concepts in the initial stages, you will keep ownership of only one final logo design. However, it will include different layout options and color versions.

What if I don’t like the logo design?

You are involved in every step of the project, so the final design will not be a surprise. However, if for some reason you don’t like anything in the first proof I send you, that would be a sign that we might not be a good fit and we can decide to cut our losses there. That means I would keep the deposit to cover the work done up to that point, and you wouldn’t owe any other balance, but you also wouldn’t own any files created.

Do I own the font used in my logo?

I use fonts that are either licensed or are free to use for commercial purposes. You will not own the font itself. When I release the logo to you, the fonts are converted to vector. I can give you the name of the fonts and guide you in where to purchase or download them, but I cannot redistribute them directly to you.

Do I get my logo in Pantone colors?

I design your logo primarily in CMYK and RGB color modes. In the Logo Style Guide I provide to you, I include Pantone color values  suggestions for your logo. However, I strongly suggest setting up a meeting to go over the color decks in person to confirm that you agree with my selections before using them as a reference with your vendors.

What if I already have a logo, and I only need the collaterals designed?

I can help design any collaterals, regardless of whether I designed your logo or not. Browse my graphic design page to see pricing on some of the items I can help you create!

Can you change or tweak my existing logo?

Possibly. I’d need to know what file formats you have your current logo in. A vector file is preferable. If you only have a JPG, I’d have to recreate the entire logo from scratch before I can modify it. I’d also need to know what type of changes you’d want me to make to it before I could take on the project.

Can you copy the design from a logo I found online?

No. While I’ll ask you to send me samples of logos you like, those are solely for me to get visual insight into the design style, colors, or fonts you like. We can draw inspiration from the work of others, but I will not knowingly copy or plagiarize anyone else’s design work.

 *Prices are subject to sales tax and may change at any time without prior notice.

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