Logo Design

Logo Design
& Deliverables

$675

Creating a custom business logo is one of the firsts steps in developing your brand. An effective logo should be memorable and versatile, but most importantly, it should reflect your company’s personality and style.

Design

$

Phone Consultation

$

Discovery Session

$

3-4 Initial Concepts

$

Reasonable Rounds of Revisions*

$

One Primary Logo Design

$

Up To 3 Logo Variations (in Layout or Color)

Deliberables

$

Style Guide PDF

$

Logo File Formats:

  • Vector PDF (CMYK)
  • Vector EPS (CMYK)
  • High Res JPG (CMYK)
  • Web Res JPG (RGB)
  • High Res PNG (CMYK)
  • Web Res PNG (RGB)
  • Square JPG (RGB) for Social Profiles
  • Small JPG (RGB) for Signatures
  • Optional EPS (Pantone)

Turnaround

I usually book projects 1-2 months in advance. Once we get started, however, the design process typically takes between 2-4 weeks. This depends on client response time and rounds of revisions.

*What do reasonable rounds of revisions mean?

I don’t limit the rounds of revisions because I feel that puts pressure on both of us. If we go over 3 rounds of revisions while doing small tweaks to finalize the design, that’s reasonable. If, after 3-4 rounds of changes, we are not getting any closer to a final design. Or if you suddenly decide you want to start over or want something completely different. That would be regarded as unreasonable and out of the scope of the project.

Are you looking for a more comprehensive branding solution?

Essential
Branding Bundle

$1,370

Includes Logo Design & Deliverables as described above, PLUS:

Collateral Design

$

Business Card Design

$

Envelope Design

$

Microsoft Word Letterhead Design

$

Facebook Cover Design

Deliberables

$

Business Card and Envelope File Formats:

  • High Res JPG (CMYK) with Bleeds
  • Flat PDF (CMYK) with Bleeds and Crop Marks
$

Microsoft Word Letterhead File (CMYK)

$

Facebook Cover Web Res JPG (RGB)

Prints

$

500 Business Cards
on Triple Layered Cardstock

$

500 10# Envelopes
on 70lb Uncoated Paper

Complete
Branding Bundle

$2,575

Includes Logo Design & Deliverables as described above, PLUS:

Collateral Design

$

Business Card Design

$

Envelope Design

$

Microsoft Word Letterhead Design

$

Facebook Cover Design

$

Trifold Brochure Design

$

Postcard Design

Deliberables

$

Business Card, Envelope, Letterhead, Trifold, and Postcard File Formats:

  • High Res JPG (CMYK) with Bleeds
  • Flat PDF (CMYK) with Bleeds and Crop Marks
$

Microsoft Word Letterhead File (CMYK)

$

Facebook Cover Web Res JPG (RGB)

Prints

$

1,000 Business Cards
on Triple Layered Cardstock

$

500 10# Envelopes
on 70lb Uncoated Paper

$

1,000 Trifold Brochures
on 100lb Gloss Cardstock

$

1,000 Postcards
on 16pt Matte Cardstock

I offer digital printing services. Printing can take an additional 2-3 weeks to complete. My vendors carry different cardstocks and paper options, and I can show you some samples so you can view the quality and feel. Please browse my printing services page for more information.

Frequently Asked Questions

What can I expect?

The design process starts with a discovery session where you tell me about the vision, ideas, and color preferences you have. I ask that you email me logo samples that you like (whether they are in the same industry or not.) This is so I can get a more visual understanding of what you’re looking for in terms of style.

Then I design 3-4 logo options using different icons, colors or fonts. You may choose one as is, or we can make a reasonable amount of revisions on one (or mix and match ideas from several) until we get to a design you like.

Once the final logo is approved and the balance is paid, I prepare the final files and email them to you to keep.

How long does everything take?

The first proof takes me 4-5 days to create, and after that, it depends on how fast I get feedback from you and how many changes you request. Usually, the following proofs take 1-2 days, but sometimes if they are small tweaks, I’ll have the next proof the same day you send me the feedback. On average, a logo is completed in about 2-4 weeks.

Do I only get one final logo?

Yes, you only keep ownership of one final logo design. However, I also include up to 3 alternate variations of that same logo. The variations can be in layout arrangement (horizontal/vertical) or in color (gradient/black/white.)

What if I don’t like the logo design?

You are involved in every step of the project, so the final design will not be a surprise. However, if for some reason you don’t like anything in the first proof I send you, that would be a sign that we might not be a good fit and we can decide to cut our losses there. That means I would keep the deposit to cover the work done up to that point, and you wouldn’t owe any other balance, but you also wouldn’t own any files created.

Do I own the font used in my logo?

I use fonts that are either licensed or are free to use for commercial purposes. You cannot copyright the font itself. When I release the logo to you, the fonts are converted to vector. I can give you the name of the fonts and guide you in where to purchase or download them, but I cannot redistribute them directly to you.

Do I get my logo in Pantone colors?

I design your logo primarily in CMYK and RGB color modes. If you would like to pick out Pantone colors, we can set up a meeting to go over the Pantone swatch book and select the colors together in person. Then, I will provide you with an additional EPS file of the logo in those Pantone colors.

What if I already have a logo, and I only need the collaterals designed?

I can help design any collaterals, regardless if I designed your logo or not. Browse my graphic design page to see pricing on some of the items I can help you create!

Can you change or tweak my existing logo?

Possibly. I’d need to know what file formats you have your current logo in. A vector file is preferable. If you only have a JPG, I’d have to recreate the entire logo from scratch before I can modify it. I’d also need to know what type of changes you’d want me to make to it before I could take on the project.

Can you copy the design from a logo I found online?

No, sorry. While I’ll ask you to send me samples of logos you like, those are solely for me to get a better visual insight into the design style, colors, and fonts you like. We can draw inspiration from the work of others, but I will not copy or plagiarize anyone’s design.

 *Prices are subject to sales tax and may change at any time without prior notice.

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