Over my career as a graphic designer, I’ve created many styles of logos, both descriptive and non-descriptive, and sometimes somewhere in between. Descriptive logos includes visual elements that clearly communicate the product or service. In contrast, non-descriptive logos generally use more abstract elements that may convey values, emotions, or ideas behind the business. There are different benefits to either style of logo design. Ultimately, you decide which kind works best for your business, and I help to bring your vision to life! Check out this new logo I created for Palmetto Life Group, a local business offering life insurance, retirement, and long-term care services to individuals and businesses. What style of logo do you feel that is?