In a time of so much uncertainty, it is important to keep your customers updated. A quick message on your site can provide some clarity to your clients if you’ve had to close up shop, cancel an event, or change the way you do business. However, there are a few other places where you can post announcements to make sure you reach everyone.
Here is a quick checklist of things you should update and places where you could potentially add notices about changes in your business:
A Checklist On Where To Post Announcements
Home Page
Add a news area in a visible spot on your home page. Take into account how your website looks on mobile devices to make sure the announcements don’t end up too low on the page.
Social Media
Update all your social media profiles to reflect any changes in your business hours, services or location. Don’t forget about your Google Business Listing!
Create posts to notify followers of business changes and pin them so they always display on the top of your Facebook page.
Add a short notice in your profile bio and create a highlight for stories regarding business updates.
Include a short notice on your profile’s about section or create a featured post for business announcements.
Mailing Lists
Send out email blasts to your mailing list to notify them of any recent or upcoming changes.
Email Signature
Add a temporary message in your email signature so all outgoing emails include the most current status information.
Voicemail Message
Update your voicemail message to indicate any recent service changes so callers can be informed even if you miss their call.
Signage
If you have a brick and mortar shop, don’t forget to hang a sign at your door or window with any pertinent information.
Thankfully, I have been able to continue working as usual. Since I office from home, I haven’t had a significant impact on my day to day operations other than switching all meetings to virtual ones. And although I stopped offering web design services earlier this year, I’ve recently helped a handful of clients put up some COVID-19 announcements on their sites. So friends, has your business been affected by this pandemic? And if so, have you put a message online to let your customers know how they can continue working with you?
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