As Spring approaches, so does the onset of seasonal allergies, which reminds me of this logo I designed for Premier Allergy TX a couple of years ago. Premier Allergy TX has continually invested in building a solid and recognizable brand. Dr. John F. Freiler, its founder, used his logo and brand colors to build a strong presence on print and digital platforms long before the clinic even opened. Consistency in the use of brand colors across all marketing is important when building a brand, as well as creating a cohesive aesthetic across all the promotional flyers, postcards, and materials they use year-round.