Before I start drafting ideas for a logo design, I send my clients a set of discovery questions in PDF format. While a form might sound tedious, this one is designed to help me understand what your business is all about and to clarify the vision you want to bring to life. This questionnaire is short, focused, and includes a personality spectrum slider, quick selection options, and visual examples, so it feels more like a brainstorming exercise rather than filling out an intake form at the doctor’s office. The clearer we are at the beginning, the stronger your logo will be at the end.
