TwoTen Communities came to me with an existing logo, but since I started working with them last year, I’ve been helping build and strengthen their brand. We reached a point where we recognized the need to establish official brand guidelines to help them maintain a consistent presence as they expand and partner with other companies on their marketing efforts.
Their brand guidelines cover everything from their story, selling points, and core values to a complete logo suite, which I built around their existing logo, along with usage rules and color pairings. It also includes direction for typography, design elements, and photography, plus samples of the brand in action. The result is a 30+ page guidebook that their team and partners can use to ensure everything representing TwoTen Communities reflects a cohesive and professional look.