Event logos can be so fun to design! This is my second year creating the Weisinger Law Firm’s annual Vision Retreat logo, and this year’s theme, Beyond the Spotlight, was such a cool concept. They wanted a world of small, artsy creatures to show how each team member brings something weird, wild, and wonderful to the stage. Their message was that excellence isn’t perfection and that authenticity comes from showing up as we truly are. They used the logo on t-shirts, tote bags, and tumblers, and even shared a group photo of everyone wearing the shirts at the retreat. It’s always so awesome seeing a logo I designed out in the wild, pun intended.