Client experience carries a lot of weight, especially when your business offers a premium service. A thoughtfully designed process book can answer questions, reduce uncertainty, and build trust. And in a world where so many interactions are becoming digital, it gives clients something tangible to refer back to.
I designed this Design Journey booklet for Weston Dean Custom Homes a few years ago, and it has remained a key piece in how they guide clients through the design of their dream home. Each year, we refresh it with photography from their newest model homes and update the content as needed to keep it current. It’s still one of my favorite pieces I’ve designed.
If you’re a custom home builder looking to create a more elevated experience for your clients, let’s chat!