A verbal & visual understanding

May 20, 2024 | This and That

When working with a client, how they communicate their vision makes all the difference. Initially, I rely on verbal descriptions to outline the project’s needs and goals. However, visual samples often convey ideas more effectively than words alone.

Verbal descriptions can be subjective—words can mean different things to different people. Visual references, on the other hand, tend to bridge the gap that words often leave, minimizing misunderstandings and aligning expectations more accurately.

Visual examples allow for a more immediate and impactful exchange of ideas. This clarity not only speeds up the project but also enhances the quality of the final outcome by ensuring everyone is on the same page from the start.

In my work as a graphic designer, I have found that a blend of verbal and visual cues is essential to grasp a client’s vision. One helps to articulate and describe the direction, while the other provides an invaluable understanding of style and expectations. 

How do you explain your vision to a designer?

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