Expectation vs Reality

Apr 9, 2024 | This and That

Let’s chat about expectations versus reality. Sometimes, things just don’t go according to plan, like yesterday’s eagerly anticipated solar eclipse, dampened by stubborn clouds. As a graphic designer, setting clear expectations is paramount. When clients consider hiring me, I want them to have a realistic picture of what working together will be like. Here’s how I make sure of it:

A design portfolio showcasing over a hundred logos and numerous graphic design projects providing a glimpse into my style and expertise.

Reviews on Google, on my website, or direct references from my past clients which offer credibility and valuable insights into the experience.

Full transparency about what I can and cannot do, straightforward pricing, and detailed communication from the start to limit any surprises throughout the project.

While reality sometimes falls short of expectations, I try to align them as much as possible in my business, giving clients peace of mind about what I can deliver. But yeah, that eclipse was a bit of a letdown.

Nothing on this blog should be taken to constitute professional advice or a formal recommendation. Please read the full disclaimer.

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