Every so often I will get hired by a client to tune-up their existing logo. A logo tune-up consists either of updating an old logo design, or fine tuning an existing one. There are different things I can do to update the look of a logo without it losing its personality. It is important for it to still be recognized and related to the original design, especially if the company has already established a strong brand. Each project is different and must be assessed differently. Some of the the things I might decide to do, is change the font choice to something more contemporary, modernize or clean up their symbol or icon, and in some cases add accent colors to enhance the existing dominant one.
Below are two examples of a BlackStone Studio Logo Tune-up.