Take a look at this “fresh” new logo and ad, designed by BlackStone Studio for Frontera Produce, an established  grower in South Texas that is reemerging to the industry with a focus on locally grown produce. This year they are launching their new brand, Straight Up Texas Fresh — fresh fruits and vegetables grown exclusively in Texas.

It was awesome working with the Frontera Produce team! From the start, they had a clear goal to create an earthy textured brand that would be inclusive to all their products and have a strong Texas image.

Look for their booth at the Viva Fresh Produce Expo! They are a sponsor this year and will be promoting Straight Up Texas Fresh.