One of the things I think sets me apart from other graphic designers is that I have a fast turnaround time. However, it is common for people to base the price of design services on how long they take to complete. This is great if you consider it like you do an overnight delivery charge—it costs more because it’s faster. Unfortunately, it tends to mean the opposite in the design world, especially for those who bill hourly.
A few years back, when I was a student doing an internship at a local design agency, I was encouraged to wait before sending clients my finished work to make it look like it took me longer to complete. I was told clients would question the price if I was too quick to deliver the project. That was the first time I realized that as a graphic designer, I could get punished for being efficient. That’s also the number one reason why, when I started my own design business, I decided against charging hourly rates.
If I’m skilled at my job, efficient with my time, and can complete a project quickly, that will save you money. But not because you’ll pay me less for my work, but rather because you’ll have your design ready to use for your business that much faster. What are your thoughts on the subject of pricing based on time rather than on value? Comment below.