While many businesses turned toward digital marketing more heavily after the pandemic, I am still a big fan of tangible formats. Direct mail campaigns, for example, are one the most popular marketing tools among some of my clients because they can be highly targeted and easily measured. But more than that, I believe a tactile marketing item, such as a postcard or brochure that you can hold and feel, makes a strong impact. Here’s a recent project I worked on for a new client, Southwest Risk Services. This construction bonding company wanted a large trifold brochure mailer to introduce themselves and their services to a specific group of potential customers. Would your small business benefit from using direct mail? If so, I’d love to help you design your next mailer!