Have you ever wondered how I help my clients pick out the best cardstock for their business cards? Well, wonder no more! I’m about to break it down for you in 3 steps!
First, we look at the design. Are there any accent colors we can accentuate by using a triple layered cardstock, which has a colored middle layer? Does it contain any photography that might look best in a silky matte or glossy finish? Does it have any areas meant to be written on, like appointment dates or note lines, where an uncoated finish would make writing easier?
Next, we discuss functionality and durability. Will the cards be handled roughly, like in a trade show event, where a thicker material may prevent folds or tears? Do they need to be somewhat water or smudge resistant, where a glossy or a silky matte finish would come in handy? Or are they meant to have a short lifespan, like an appointment card, where a thin uncoated material may be the most affordable choice?
Last, I provide various samples. I show clients the different cardstocks I carry so they can see and feel their weight, thickness, and texture. Some clients like the feel of very thick cards, while others may prefer a slimmer style. Some look for a smooth surface, while others favor having a more tactile finish, like canvas. This part comes down to personal preference.
So there you have it! These cards are a recent set I designed and printed for the South Texas Advertising Group, a local promotional products company. They are printed in a 24pt triple layered cardstock with a green middle layer. They are slightly thicker than standard cards, with a cool colored edge and uncoated smooth finish.